Logo design is the foundation of an effective visual identity. And like any foundation it’s worth taking the time to get it right.
As an indie graphic design studio I’ve been trusted to design logos and develop visual identities for restaurant, coffee shop, jewellery and retail brands.
Most free AI logo generators base their responses on what they can scrape from sources and references in the space and how this matches your input.
The goal of robust design solution and visual identity is to be recognisable, not representative. It should set you apart in a market rather than reflect the “accepted” look of the space.
As counter-intuitive as it sounds, it’s better to mine “the unpopular” for visual design references. Look at obscure sources and how they relate to your project. Explore unrelated industries. Find inspiration in out-of-print design annuals.
A good design solution is recognisable and sets a business apart from competitors in a marketplace. It doesn’t need to be visually representative of the product or service, but should represent and communicate the character of a brand.
Modern logos are less about simplicity and minimalism, and more about clarity and flexibility. Great modern logos clearly communicate a brand identity while being functional across a range of contemporary applications and sizes. From social media profile pictures to tiled counters, and everything in between.
Professional logo design makes great business sense. As well as communicating brand personality, ownership or messages, and helping a business stand out from competing offers, it signals quality and trust to your customer base. It makes it clear that you believe in your business enough to invest in for the long term.
A professional logo with the right design agency always offers a great investment opportunity. Most work delivered by this studio form the anchor of wider visual identity projects and are priced accordingly. With this in mind, a new logo as part of a wider project can cost upwards of £3,000+VAT. That said, it’s always worth getting in touch if you need to discuss something simple like a logo redesign / redrawn, or a more complex wide ranging brand identity project.
