How leaflet design helped this Devon charity’s Christmas campaign raise £40,413.

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Amigos Worldwide is a charity based in Barnstaple, Devon. They needed an engaging leaflet to promote their Christmas appeal and their work with communities in rural Uganda.

This leaflet design packs a lot of information into a small format. It required a complex solution that maximised use of colour, scale, depth, and space to maintain clarity.

A vivid colour palette of green, yellow and red was developed. This referenced the brighter shades of the Ugandan flag rather than the deeper tones used in many Christmas communications.

These individual elements come together to create an effective piece that communicates the message, and helped raise £40,413.

“Working with Dennis has been an absolute pleasure. From start to finish, his communication was clear and efficient, making the entire process seamless. He quickly and skilfully handled any edits we needed, showing a thorough understanding of our vision.” – Jodie, Amigos World Wide