When it comes to motion graphics UK wide clients like Oxfordshire County Council and Warwickshire County Council make up the majority of my partners. Beyond our strong working relationship of over ten years, this is because motion graphics and animation offer visual solutions that don’t need the same level of production organisation as video.
Sometimes video is the best option, but if budgets and timelines are tight, motion graphics are a cost effective way to engage your audience with your message. It doesn’t require a physical shoot on a fixed date, and can bridge a gap that static work sometimes can’t.
Motion graphics can breathe life into a logo design, explain a process, introduce a topic, and bring additional depth to a marketing campaign. Check out two great projects on Vimeo.
Many clients across the country use motion graphics to fill an expressive place that their budget and time frame can’t reach with traditional video. That’s not to say it’s low cost or a complete substitute, but it is a useful tool to consider.
For example: you’re a local authority that needs a piece of communications for a local campaign in a set time frame. You might not be able to get the leadership team free at the same time as a video production company can book you in. You may not have budget for location and crew.
With motion graphics UK brands can have team members voice sections in their own time, the production teams are often smaller, you don’t need to budget for locations, and there’s no need to worry about traffic.
Of course it’s no substitute for filming a real event, but if you need to discuss it as a back up option, or as a campaign leading piece of communications get in touch.
Your logo is how you own a message. Don’t let it fade into the background in a world of video content. Logo pops – whether simple or elaborate – can be a simple motion graphics solution that reinforces your ownership of a message, or piece of content in way the audience will remember.
