A project that takes Corte Campana’s brand design into a new space.
After launch in August 2022, Corte Campana became one of Stratford upon Avon’s favourite restaurants.
In two short years they have expanded from their counter top pizzeria into a large neighbouring unit.
This move was the realisation of the wider vision for the business and its brand identity to be focussed on “authentic Neapolitan food.”
So how do we bring people further into the brand?
Because this type of growth was part of the original brand design brief we had already built flexibility into the visual identity by not being wholly focussed on pizza.
Window graphics, counter tiles, grease proof paper, beer pumps supplement the focussed interior design to create a space unique to the brand’s understated character and mission.
The paper in particular combines the a wider palette of symbols drawn from the logo, and core information. It reinforces Corte Campana’s identity and brand design while acting as a piece of advertising collateral.
Similarly a clear focus on the customer experience led to the pizza oven being visible from all parts of the restaurant, with the logo prominently tiled in the counter below.
